Hard Rock Hotel in Daytona Beach to open Feb. 17

January 29, 2018
The developer, Summit Hospitality Management Group, has spent about $40 million to convert the former Desert Inn hotel at 918 North Atlantic Avenue in Daytona Beach to a Hard Rock Hotel. 200-room property.

It will be the 25th Hard Rock Hotel worldwide and the fourth in Florida.

The hotel is scheduled to open Feb. 17, one day before the Daytona 500 NASCAR Cup Series auto race at Daytona International Speedway on Feb. 18.

The Daytona Beach Hard Rock Hotel will have 18,000 square feet of meeting space and a third-floor rooftop restaurant and bar. Other common-area amenities will include a coffee shop, spa, gym and an oceanfront swimming pool with private cabanas, and a splash zone and wading pool for children.

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